What the hell is Star Wars even about? One nobody from anywhere bringing balance to the force? Using religion to fix politics? I like a good wookie as much as the next nerd but Star Wars was designed to create taglines for action figures to say, not to explore the deeper themes that science fiction is entitled to.
Star Trek, on the other hand, is about everything beautiful and right in the world. A meritocracy where humanoids of all races and species wander the galaxy in a world seemingly free of budget constraints. Where the needs of the many outweigh the needs of the few, but not in a borg kind of way. Who we are as individuals adds and compliments everyone around us, where we all know Spock will fight for what's logical and Captain Picard will wear whatever the aliens tell him to wear on his head for cermonial purposes and Admiral Janeway doesn't need to introduce herself before giving orders.
And most important... it's a place where engineers are totally cool.
Give me Star Trek any day. Never enough.