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i'm a billboard

I've been trying to buy very few articles of clothing the past year or so, after a few resolutions and cleanout sprees, I only buy something if I know I will love it and want to wear it every single week.

But I did want a new hooded sweatshirt, I was tired of wearing marc's huge ones and I had a few favorites that died over the years.

I'm tall so there's only like five places I can buy clothes and everything gets special ordered online. My standbys are:

Eddie Bauer - but their hoodies were were kinda "performance" workout material and I try to buy natural fibers.

jcrew - nothing affordable or casual enough.

jcpenny - had to be weird about everything all the sudden

lands end - nothing quite right, plus their quality has been spotty ever since sears bought them, mom and I both agree

gap - the winner of this challenge! 100% cotton, plain gray zip up hoodie, with just a small gap logo in a circle at the bottom that hey, I could deal with.

So I order it, there was even a coupon so I got a pretty good deal. It quickly arrives at my house. I unpack it.

it's got GAP in GIANT shiny foil letters across the whole back. I'm talking they're like 8" tall! like an that can be seen from space. shoot!

I'm keeping it, it was cheap and fills my need, I'll mostly wear it around the house or just to the store, I like how it fits.

but it got me wondering... who buys a sweatshirt and thinks "I'm so happy that it says GAP in huge letters across the whole back! that's the look I was going for, a GAP commercial!"

maybe nobody likes it and they just sneak these screenprints on for people who shop online and never hit "all views" on the photos? but not everybody shops online! and they wouldn't make it if it didn't sell, right?

I can't relate to humanity.



( 15 comments — Leave a comment )
Feb. 22nd, 2015 12:16 pm (UTC)
I had that happen a couple of years ago when we visited Portmeirion. Its claim to fame was acting as The Village in "The Prisoner" TV show. That was in the 60's and it's still very much a part of the town to the point that they have a channel in the hotel that does nothing but play Prisoner episode 24/7.

They also have a little shop dedicated to the show and I found a great hooded sweatshirt with 'I am Not a Number' embroidered in small print over the left breast. It was in a clear package and I happily bought it.

The first time I actually took it out of the package was a couple countries later and was shocked that it had a huge '6' (The Prisoner's ID number) on the back. Like you I still wear it, but I was disappointed.
Feb. 22nd, 2015 01:07 pm (UTC)
I'm with you on logos. I don't want them plastered on stuff I wear, but you really can't buy much without them. My favorite hoodie is dying a slow death, too. It has Pike Place Market on the front, my sister gave it to me, but it's cursive writing and not obnoxious.

How tall are you? I used to be 5'12, but I think I'm down to 5'11 now.
Feb. 22nd, 2015 02:16 pm (UTC)
I have been looking for a hoodie and find the same issues…why do you need some huge thing on it? Just a plain, grey or black hoodie is all that is needed.

Although, I do confess to be very fond of my Loki hoodie with the horns on the hood...
Feb. 22nd, 2015 02:55 pm (UTC)
I remember when I was in high school, wearing something with the brand name scrawled across it was a status symbol. But that was 10+ years ago and as an adult I don't really want to be a walking billboard either.
Feb. 22nd, 2015 03:21 pm (UTC)
Applique!! I have a favorite hoodie that I love that looked horrible. I took all my old t-shirts that either didn't fit or were holey and cut out their fun bits and sewed them on the hoodie. I still add now and again. It's my favorite thing.

You would just, of course, need one 8" patch.

Feb. 22nd, 2015 05:53 pm (UTC)
Hee! Ingenious. FanSee
Feb. 22nd, 2015 06:19 pm (UTC)
ha ha, love it!
Feb. 22nd, 2015 05:55 pm (UTC)
Ugh. I hate logos on clothing. I've been known to unpick embroidered ones, and have taken a permanent marker to printed ones. I cannot think of any way, though, to disguise 8" tall foil letters, short of appliqueing something big over them!
Feb. 22nd, 2015 06:37 pm (UTC)
I don't get it either, but some people are all about the labels.
Feb. 22nd, 2015 07:35 pm (UTC)
I had a GAP sweatshirt/hoodie too. They are so comfortable but hated the big logo on it. Comfort won over and put up with it. And they seem to last forever!

But it always annoys me. I did recently hear that companies are working to make their logos smaller. Maybe it was an April Fool's joke! sigh...
Feb. 22nd, 2015 08:22 pm (UTC)
I have gone in search of "GAP" marked clothing, because I like the brand and I live in Australia and so it's cool. If I lived in a country with GAP, however, it would be something I'd avoid. Not sure if that makes sense.
Feb. 22nd, 2015 08:50 pm (UTC)
When I got my first Coach bag, in my second year of college, I had saved forever and got one with the little C's all over it because I (embarrassed to admit) wanted to show off that I had a Coach bag!

I have long grown out of it, although I understand it to some extent it's not for me. Clothing I try to avoid labels too, and nothing written on my butt!
Feb. 22nd, 2015 10:24 pm (UTC)
yeah, i can't stand logos
Feb. 23rd, 2015 01:30 am (UTC)
The worst offender is all the girls wearing VS yoga pants walking around with JUICY on their butt...

Like this:
Feb. 25th, 2015 11:52 am (UTC)
I really dislike clothes with brands on them. Especially big ones. I don't see the purpose in them.

The only brand from the list I've heard is Gap :D When I shop online, it's usually from ebay. Most other sites have really expensive shipping to my country.
( 15 comments — Leave a comment )

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