They saw the difference even more drastically with the women. When asked "what's the best thing about being wealthy?" the top answers were 1) security, knowing you don't depend on one person or job and 2) I can support the causes that are important to me.
In contrast, when "normal" people were asked to imagine what would be the best thing about wealth, they all replied that they'd get to quit their jobs and buy a big huge house. This is really the whole point of the book... the fact that people who are rich think differently from the rest of us. That's why they're rich. And you ask them, "what's the point of being rich if you can't enjoy it?" And they reply that they DO enjoy it. They enjoy security, and supporting their causes.
It's a little counterintuitive to think that if you give away a lot of money you'll have more money, so the authors put a lot of research into seeing whether rich people give away more money, or people who give away money become rich... and they found the later. People who give away money tend to become rich.
For three reasons:
1) The people who donate a lot are doing something they enjoy with their wealth, so they don't need to buy houses/cars/boats/country club memberships that cost a lot too.
2) The parents who teach kids to give away money are the same parents who teach general financial responsibility and the idea that material things just aren't that important.
3) It takes some budget planning to donate a lot on a recurring basis, you have to sit down, look at your situation, and ask yourself how much you can afford to give. Other expenses are more "pay as you go"... bill comes in, you pay it, you can live like that for years without ever sitting down and making a budget and seeing where your money is going. People who donate are people who budget.
I've read about this idea before, that large donations go hand-in-hand with financial responsibility and eventually wealth, just hadn't seen it put quite this way. It makes sense to me though.