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web development question

So part of being a "professional" is keeping your self-doubt to yourself, I've learned. This goes under that heading.

I keep having clients ask me if they're supposed to buy some promotion "package" for their sites so it gets hits from search engines. My answer is always an outright "NO" because I don't think $40+ a month is going to do anything but waste money. They'd be buying some automated software or something that submits them to search engines again and again until they get banned, that's what I think.

I also believe that if your site is really valuable, it'll get found by who needs to find it. If it's not valuable and you're working really hard to drag people in by misleading them, then those people are just going to get mad and leave. Waste of bandwidth.

Opinions? I should stop telling customers to skip these promotion packages if they actually do accomplish something.


( 8 comments — Leave a comment )
May. 29th, 2002 04:31 pm (UTC)
No! don't stop telling them.
May. 29th, 2002 05:03 pm (UTC)
I always tell them that it's their call, but that I personally don't think they're worth it. That way it's more of "this is my opinion, do what you will, it's your site."

Granted, none of my past clients have then gone on to pay for those services, so yeah. ;-)

May. 29th, 2002 06:09 pm (UTC)
Keep telling them!

They can submit to search engines themselves anyway. Tell them to research that. OR you could tell them to pay YOU the $40 and you can submit it for them. Heh heh heh. :)
May. 29th, 2002 06:48 pm (UTC)
I'd rather spend the money on getting listed in the good search engines. Google adwords, or yahoo listings.
May. 29th, 2002 07:12 pm (UTC)
Not sure what $40 a month buys you or what you're getting for it. Why do you need to pay for something when search engines find you?
May. 29th, 2002 08:17 pm (UTC)
You're on track. Don't doubt yourself.
May. 29th, 2002 10:32 pm (UTC)
In my humble opinion
Proper meta tags and a little time spent submitting the right forms to search engines will do the same thing for free... the $40 is simply a fee to have them fill out the forms for you... Not worth it.
May. 30th, 2002 05:06 am (UTC)
I found that being a professional is also being an counselor. Many times people come up with the right solution, but don't have confidence in it until a professional has agreed it is a good choice.

You sound too ethical. Most business people I know would jump at the chance to sell a useless $40 package, as long as they covered themselves and kept good will for themselves and their company. The trick is to make them think it is a good package, but the fault lies with them. This is especially easy if the industry you're in doesn't get a lot of repeat business or if you have a prominent company name.

( 8 comments — Leave a comment )

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