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July 13th, 2018

what's up with build-a-bear this week?

so here's a relevant, topical post for the week... build a bear! wtf?

They had a "pay your age" day where you could go get a bear for your age, so if your kid is 8, her bear is only $8.

Which sounds awesome except I've been to build a bear, haven't a lot of people? The bears are never that expensive. They're like $12, maybe $20, sure there's some flashy licensed ones but there's almost always some on sale or a buy-one-get-one deal. They have sales all the time.

The sales never extend to accessories, and that's the bread and butter of build a bear. I was telling a friend of mine about how we might have build-a-bear clothes that are more expensive than my clothes.

You get your $12 bear then realize the little shirt for it is $8, but why just get the little shirt when you can get the $15 dress, $10 shoes, $20 rollerskates (yup), hat, bow, headband, purse, and you walk out thinking "I got a $12 bear! It was only $50!"

Maybe I notice these things because when I worked in the shoestore we were always getting pressure to sell extra accessories and items. We were graded on the item count average on all the days receipts. Profit margins on "stuff that's not shoes" was huge. Shoelaces, socks, shoe cleaners and care kit, bags, bows, etc.

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