There are several reasons I'm into this whole Hydrox thing. First, they were damn good sandwich cookies, and when Keebler bought Sunshine and renamed them as Droxies and changed the recipe, they were lost forever. But that's not even the big issue.
The demise of the Hydrox cookie is a very clear story of America getting bought. The sunshine company was the first to manufacture a chocolate sandwich cookie in the early 1900s. A few years later, when they started getting popular, Nabisco stepped in with Oreos. Oreos were a knockoff of Hydrox, not the other way around. They weren't the original idea.
But Nabisco was huge, and could afford giant marketing campaigns and major product placement, so over the years, Oreos started to replace Hydrox as being the big cookie. Soon, the average American thought Hydrox was the cheap rip-off, and Oreo safely made ads about how classic and all-american they were.
That's what my website is about, and what the e-mails I've gotten over the years were about. Once people know the story they're usually outraged, because it means that our traditions, our heritage, peices of our childhood, can be created with marketing campaigns. You've seen the commercials of fathers and sons bonding over licking frosting off a twisted apart cookie, of mothers serving kids in the sixties plates of oreo cookies with milk. It's America, right? It's original! There's are generic rip-offs, and there are the Real Things.
But we've all been fooled. We've all been bought. It's a commercialized, corporate world, where people tell you what's comfortable and sacred. A little company had a good idea, and the big company stole it, made it theirs, and turned you against them.
It's not just the cookie industry, it happens everywhere... cars, clothes, you name it. They market this image that says, "Get back to what's simple and good in life. Shut this world out and return to a better place, where you aren't being beaten with the stresses of this society." And underneath it all, it's the greatest lie ever told.
So that's what you should think of when you hear about Hydrox cookies. How we shouldn't take things at face value. We shouldn't let the corporate world tell us what our souls need.
Because they can. And will. And have.