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Hydrox Cookies - The Whole Story

Okay, I mentioned my new Hydrox cookie web page very briefly in my last entry, but got a couple comments that just, well, made me feel I needed to mention it again. (and on said web page, there are links for you to verify what I'm about to say here, because I can promise someone won't believe it).

There are several reasons I'm into this whole Hydrox thing. First, they were damn good sandwich cookies, and when Keebler bought Sunshine and renamed them as Droxies and changed the recipe, they were lost forever. But that's not even the big issue.

The demise of the Hydrox cookie is a very clear story of America getting bought. The sunshine company was the first to manufacture a chocolate sandwich cookie in the early 1900s. A few years later, when they started getting popular, Nabisco stepped in with Oreos. Oreos were a knockoff of Hydrox, not the other way around. They weren't the original idea.

But Nabisco was huge, and could afford giant marketing campaigns and major product placement, so over the years, Oreos started to replace Hydrox as being the big cookie. Soon, the average American thought Hydrox was the cheap rip-off, and Oreo safely made ads about how classic and all-american they were.

That's what my website is about, and what the e-mails I've gotten over the years were about. Once people know the story they're usually outraged, because it means that our traditions, our heritage, peices of our childhood, can be created with marketing campaigns. You've seen the commercials of fathers and sons bonding over licking frosting off a twisted apart cookie, of mothers serving kids in the sixties plates of oreo cookies with milk. It's America, right? It's original! There's are generic rip-offs, and there are the Real Things.

But we've all been fooled. We've all been bought. It's a commercialized, corporate world, where people tell you what's comfortable and sacred. A little company had a good idea, and the big company stole it, made it theirs, and turned you against them.

It's not just the cookie industry, it happens everywhere... cars, clothes, you name it. They market this image that says, "Get back to what's simple and good in life. Shut this world out and return to a better place, where you aren't being beaten with the stresses of this society." And underneath it all, it's the greatest lie ever told.

So that's what you should think of when you hear about Hydrox cookies. How we shouldn't take things at face value. We shouldn't let the corporate world tell us what our souls need.

Because they can. And will. And have.

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Comments

( 29 comments — Leave a comment )
homunculus
Apr. 6th, 2003 08:05 pm (UTC)
dammit! i grew up on hydrox cookies cuz my family was usually too poor for oreos. now i'm sad. lol p.s. i like the icon.
spacefem
Apr. 6th, 2003 08:22 pm (UTC)
like that? still my favorite t-shirt I think... I wore it on the day I did my presentation for my senior project in high school (with a skirt of course, because it was supposed to be professional). it's fantastic :)
homunculus
Apr. 6th, 2003 08:58 pm (UTC)
lol that's hilarious.
bery
Apr. 6th, 2003 08:22 pm (UTC)
Don't forget: Coca-Cola invented Santa Claus.

The funny thing is, according to the Guiness Book of World Records, Pepsicola is actually almost twice as big as Coca-Cola. But that's another story.
eggytoast
Jun. 5th, 2003 12:39 pm (UTC)
Actually, Coke simply picked the red & white santa claus to use in their coke campaigns. The form of santa claus had gone through a lot of changes in the early 1900's, and by the late 1920's, the red and white tubby santa was starting to emerge as the 'standard" santa. When coke hired an artist to render some ads with santa and coke, they simply chose the then-dominant santa, helping to enforce that santa.

That's hardly "inventing."
bery
Jun. 5th, 2003 12:42 pm (UTC)
la la la - al gore invented the internet - la la la

Anyway. My own feeling is that Coca-Cola is single-handedly responsible for perpetuating the myth that buying gifts for your kids and disguising the source as being that of a fictitious chimney-penetrating fat man will make your children love you.

Now, excuse me while I curl up with my lump of coal. :)
rev_rance
Apr. 6th, 2003 08:37 pm (UTC)
Once people know the story they're usually outraged, because it means that our traditions, our heritage, peices of our childhood, can be created with marketing campaigns.

Well, duh! :)

Welcome to America (and probably the world), where you are nothing more than someone to sell something to.

In fact, here's a nice long rant I wrote on just that subject: http://www.livejournal.com/users/rev_rance/11579.html
parcimony
Apr. 6th, 2003 08:56 pm (UTC)
That sucks. I'm never eating oreos again.
friedtoast
Apr. 6th, 2003 09:37 pm (UTC)
And how many ppl realize that the fantastic triumph of animation called The Lion King (by our wonnnnnnnnnnnnnnderful friends at Disney) is a ripoff of a Japanese cartoon?

Nothing like a bad case of the sticky fingers.
tabloidscully
Apr. 11th, 2003 09:01 am (UTC)
*thumbs down*

Disney is an evil, evil corporation. I suggest, if you have the time, you read Fast Food Nation. You'll discover just how evil they really are.

Not to mention Disney was a Nazi-sympathizer. Bah!
belgand
Apr. 6th, 2003 10:18 pm (UTC)
I haven't had the new ones, but I refuse to eat something with such an idiotic name as "Droxies". Sounds too much like "proxies" to me. Then again I don't recall eating a Hydrox. Likewise Hydrox never came coated in fudge and mint oreos really rock.

How do people lick off the cream? It can't be done. The only way to get it off is to scrape with the teeth a bit and why in the hell would you want to do that? You end up with some dryish and unpleasant cookies to eat and not as much cream flavor. Losers.
(Anonymous)
May. 22nd, 2004 04:54 pm (UTC)
exactly! With Hydrox, the Cookie part was actually GOOD, and cookie-like!! It had some slight give when you bit into it. It was not dry, brittle and crumbly, like the oreo, with a gritty sugary crisco filling. Real, creamy vanilla frosting filled Hydrox, and they never needed to double stuff or mutate it, because the simple Original was always the best.
friedtoast
Apr. 6th, 2003 10:22 pm (UTC)
And speaking of Corporate America
We shouldn't let the corporate world tell us what our souls need.

Try telling that to Wal-Mart. The great marketing beast that feels the need to censor movies and music for its obviously untelligent customers that couldn't be bothered to be discriminatory in their own buying habits. Thankfully we have the Gods at Wal-Mart that are looking out for us little ppl.

Gah.
tabloidscully
Apr. 7th, 2003 06:56 am (UTC)
You know, I had heard the Hydrox story before. In my Forensics class last year, a girl gave a speech on the beginning of the Oreos, but she took it from their books and their websites, and even though I told her, "No, the beginning of Oreos was the beginning of corporate deception," she kept her speech the same anyway.

Hydrox were the cookies of your childhood, but as soon as I came to conciousness, Oreos had already dominated society. I don't regret it simply because Oreos are pretty good, but it's a shame that anything can get enough advertisement and money to be 'home-grown old-fashioned American.'
epi_lj
Apr. 7th, 2003 09:42 am (UTC)
You should also think about how having a name for a food product which sounds very much like an industrial-strength drain unclogging solution is never a good idea.
spacefem
Apr. 7th, 2003 04:13 pm (UTC)
yah, i'll give you that too.
feanelwa
Apr. 7th, 2003 11:58 am (UTC)
See, you *should* come and live in Europe. :)
(Anonymous)
May. 13th, 2003 05:16 am (UTC)
Oreos and how scary they are
Check out this website main page and find out the truth about Oreo cookies... not only did they rip off Hydrox, they are killing people!

http://bantransfat.com/

Nabisco is being sued over it. Don't buy Oreos!!!!!!!
eggytoast
Jun. 5th, 2003 12:42 pm (UTC)
Re: Oreos and how scary they are
The case was thrown out before it even made it to court.
(Anonymous)
Jun. 6th, 2003 07:01 pm (UTC)
hydrox-droxies
the final blow is that now Keebler has dropped Droxies completely.

(Anonymous)
Jun. 15th, 2003 04:58 am (UTC)
missing hydrox
I appreciate the info. now I know why I can't find them. I do agree that hydrox was and in my mind,better than oreo's.
To this day I still look for them when I go shopping.
Terri
mallforall08648@aol.com
(Anonymous)
Jun. 27th, 2003 12:43 pm (UTC)
Hydrox Cookies
Hydrox Cookies Rule.

Hydrox Cookies were the best.

Oreos suck.

Oreos suck bad.

Bad Bad Bad.

Love

Dick N. Jayne
(Anonymous)
Sep. 12th, 2003 05:46 am (UTC)
Gone, but not forgotten
When I was a youngster, my uncle owned a 'family' grocery store. Every Saturday, after closing, he would bring me a 'tin' of Hydrox cookies. I would go to the 'ice box' and pour a glass of fresh milk, and proceed to 'dunk' my Hydrox cookie in the fresh milk. What has Kellogg's done to our childhood? They can not erase it, they may ry, but no success will come.
(Anonymous)
Dec. 1st, 2004 07:09 pm (UTC)
the better cookie
oreo doesn't come close to the taste of hydrox. I miss them. Lety's start a campaign to bring them back.
(Anonymous)
Oct. 20th, 2005 02:09 am (UTC)
Re: the better cookie
I agree, if I had the money I would buy the original recipe from keebler and find a company that would make them again. Hydrox were the best cookies ever. Oreos are just pure sugar and as mentioned by others crumble away to easy.
(Anonymous)
Jan. 27th, 2006 09:08 pm (UTC)
Re: the better cookie
please bring back the hydrox cookie. I miss those cookies. They were better then the oreo. Now oreo is coming out with a sugar free cookie version
of the hydrox. Can you sue them for this. I tasted them since I am a diabetic and they have a similar taste to the hydrox cookie.
thank-you Miss stephens
(Anonymous)
Mar. 15th, 2006 12:47 pm (UTC)
hydrox cookies
I have such a craving for the old hydrox cookies, but they have disappeared. Thankfully I am not pregnant as this craving will not cease. The dark chocolate and the firmness of the cookie were great. The other chocolate sandwich cookie is soft, chocolate is bland and doesn't COMPARE with the old hydrox. Oh my!! when will it ever reappear? It looks like that is not going to happen even in the midst of all the talk of dark chocolate.
(Anonymous)
Oct. 9th, 2006 03:39 pm (UTC)
Cookies?
You losers are complaining about cookies. YOU ALL SUCK.
(Anonymous)
Sep. 23rd, 2008 02:54 am (UTC)
hydfrox cookies
They're back!!! Just bought two packages at my local grocery store tonite. They were labeled "Sunshine" brand and 100th Anniversary limited edition. Finally someone came to their senses and manufactured these again. THANK YOU!!
( 29 comments — Leave a comment )

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